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Case Studies

Broadband Prospect Targeting

Mission:

Help a telecom company find its next wave of high-value customers.

Tagline:

Finding the customers worth chasing. Smarter targeting. Higher conversions. Less waste.

The Challenge:

Predict which prospects were most likely to buy a new broadband product and maximize marketing ROI.

How the Khares Analytics team helped:

  • Pulled and cleaned customer data using SQL + Python
  • Engineered features and validated data integrity
  • Designed and deployed a high-performing XGBoost model to score prospects

The Outcome:

Laser-focused customer targeting that boosted conversion rates and slashed wasted marketing spend. Data-driven growth, period.
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